Avoid Structured Data Errors on an AMP Site WordPress: A Step-by-Step Guide
Structured data is crucial for SEO, helping search engines understand your content and display rich results. However, if you’re running an AMP site on WordPress, structured data errors can harm your rankings and user experience. In this guide, we’ll explore how to avoid structured data errors, check for issues, and ensure your AMP site remains error-free in the future.
What Are Structured Data Errors?
Structured data errors occur when search engines cannot correctly interpret the metadata on your AMP pages. These errors can prevent your content from appearing in rich results, such as featured snippets or carousels, and negatively impact your SEO performance.
Why Avoid Structured Data Errors on AMP Sites?
AMP (Accelerated Mobile Pages) is designed for fast loading and optimal mobile performance. However, if your structured data is incorrect, it can:
- Reduce Visibility: Your pages may not appear in rich search results.
- Hurt User Experience: Errors can lead to improper rendering of content.
- Lower Rankings: Search engines may penalise pages with invalid structured data.
Steps to Check for Structured Data Errors
Here’s how to identify and fix structured data errors on your AMP site:
1. Use Google Search Console
Google Search Console is a powerful tool for detecting structured data issues. Here’s how to use it:
- Log in to your Google Search Console account.
- Navigate to Enhancements > AMP.
- Review the report for any errors or warnings related to structured data.
2. Test with Google’s Rich Results Test Tool
The Rich Results Test Tool allows you to check individual pages for structured data errors:
- Enter the URL of your AMP page.
- Review the results for any errors or suggestions.
- Fix the issues highlighted in the report.
3. Validate AMP Pages
Use the AMP Validator to ensure your pages comply with AMP standards:
- Visit the AMP Validator (opens in new tab).
- Enter your AMP page URL or paste the HTML code.
- Address any errors or warnings related to structured data.
How to Avoid Structured Data Errors in the Future
Preventing structured data errors is easier than fixing them. Follow these best practices to keep your AMP site error-free:
1. Use a Reliable AMP Plugin
Plugins like AMP for WordPress or AMP Enhancer automatically generate valid structured data for your pages. Ensure your plugin is updated to the latest version.
2. Follow Schema.org Guidelines
Structured data must adhere to Schema.org standards. Use the correct schema types (e.g., Article, FAQ, How-to) and ensure all required fields are populated.
3. Regularly Audit Your Site
Schedule monthly audits using tools like Google Search Console and the Rich Results Test Tool to catch errors early.
4. Test Before Publishing
Before publishing new content, validate your AMP pages using the AMP Validator and Rich Results Test Tool.
5. Monitor for Updates
Search engines frequently update their guidelines. Stay informed about changes to structured data requirements and adjust your implementation accordingly.
Common Structured Data Errors and Fixes
Here are some common errors and how to resolve them:
| Error | Solution |
|---|---|
| Missing Required Fields | Ensure all required fields (e.g., headline, datePublished) are included. |
| Incorrect Schema Type | Use the correct schema type for your content (e.g., Article, FAQ). |
| Invalid JSON-LD Format | Validate your JSON-LD markup using tools like JSON-LD Playground. |
| Duplicate Structured Data | Remove duplicate schema markup from your pages. |
Tools to Help You Avoid Structured Data Errors
Here are some tools to simplify structured data management:
- Google Search Console: Monitor and fix errors.
- Rich Results Test Tool: Test individual pages.
- AMP Validator: Validate AMP pages.
- Schema Markup Generator: Create valid structured data.
Final Thoughts
Structured data errors can significantly impact your AMP site’s performance and SEO. By following the steps above, you can avoid structured data errors, improve your search visibility, and provide a better user experience.
Have you encountered structured data errors on your AMP site? Share your experience in the comments below! For more tips on AMP optimisation and WordPress SEO, visit Netnaps.
Key Takeaways
- Structured data errors can harm your AMP site’s SEO and user experience.
- Use tools like Google Search Console and the Rich Results Test Tool to identify errors.
- Follow best practices, such as using reliable plugins and adhering to Schema.org guidelines, to avoid errors.
- Regularly audit your site and test new content before publishing.